PR & Communications Professional. Writer. Culture Obsessive.
I’m Daria — a PR and marketing professional and writer with seven years of experience across brand communications, publishing, and culture. Based in Belgrade, Serbia, I work with international clients on communications strategy, brand messaging, and content — from authors navigating book launches to organizations building their digital presence. My background spans both sides of the story: I know how to build a narrative and how to get it placed.
Alongside my communications work, I write. My bylines and mentions include British Vogue, and Metro UK, covering culture, identity, and entertainment. I pitch stories to national and international editors and work as an expert source for journalists across lifestyle and culture beats. My work lives at the intersection of strategic communications and cultural storytelling — and increasingly in the spaces where PR meets media, publishing, and the entertainment industry.
From building your brand narrative to placing it in the right publications — I handle the full communications picture. Media outreach, press positioning, reactive pitching, and proactive campaigns for brands, individuals, and cultural projects ready to be noticed.
Your brand has a voice. I help you find it, refine it, and make sure it speaks clearly to the people who matter. From campaign messaging to brand guidelines — communications that feel authentic and perform.
PR for the projects that matter culturally — film campaigns, book launches, cultural events, and entertainment brands. I understand how buzz gets built organically and how to position a project so the right people pay attention.
Content that ranks and resonates. I develop content pillars, optimize for search intent, and produce blog content that drives real organic traffic — including Google AI Overview placement for clients in competitive spaces.
I pitch and write for national and international publications across culture, identity, entertainment, and lifestyle. Available for commissioned pieces, expert commentary, and source contributions. Current and recent outlets include British Vogue, and Metro UK.
A couple of years in publishing taught me how books find their readers. Launch strategy, media positioning, and building the kind of author platform that sustains a career beyond a single title.
A practice built slowly, in service of stories worth keeping. Selected chapters from the last seven years.
Lead PR-oriented communications campaigns for authors and other creative projects.
Full scale Digital Marketing campaigns.
Italian Festival Organization and full scale marketing campaigns.
On columns, book deals, and why we’re all still browsing eBay for her shoes
A PR professional watches the most cost-effective campaign in fashion history unfold in real time.
Who said that Barbenheimer won’t be replicated?
It is a campaign, co-founded to make reading accessible and pressure-free for everyone — whether you read one book a year or one hundred, whether you listen on Audible or annotate every page. In a culture that turned reading into a performance metric, Why We Read is the reminder that books are supposed to feel good.
